Using PR To Help Sell Franchises
For franchisors, the end game of franchise sales is all about the number of qualified franchise leads that are generated through the franchise sales program. Successful franchisors use a variety of methods to generate interest in their brand, including franchise portals and referrals. Each plays an important role in the success of the franchise sales campaign by “driving activity” and “interest in the brand” through a well thought out plan of franchise lead generation.
The onslaught of social media has helped small franchisors to get the word out about their brand; however, it is not nearly enough in most cases. Building your customers or clients by connecting friends, family and others who have similar interests or who support your brand is important. However it is usually going to fall well short if social media alone is the primary focus of your franchise sales strategy.
Are you using PR as part of your franchise lead generation strategy?
If the objective of Public Relations is to craft messages about your franchise opportunity targeted at a variety of different publics, why is not a part of your overall strategy? Many franchisors have been using PR for years and have a successful track record to prove that a well-crafted message targeted at the right public generates solid franchise candidates.
One of our clients, BannaStows Crepes and Coffee, has seen a significant increase in franchise sales activity since contracting No Limit Media, an Atlanta-based public relationsh firm. This is just one example of how a well-formulated strategy with the right partner can yield franchise leads.
What differentiates your franchise opportunity from all the others?
Let the team at The Franchise Sales Solution help you formulate the answer to this question and help in the development of a strong Public Relations strategy that will help you sell more franchises