Can Giving Help Sell Franchises?
From time to time, I come across a book that has a profound impact on my perspective. Given that my perspective is my view of the world and the formation of my beliefs are based on my experiences I questioned how “giving” could help our team here at The Franchise Sales Soliution sell the brands that we represent.
Then along comes Bob Burg and his little red book on how a successful Go-Giver can benefit from changing his perspective. At TFSS we strive to do the right thing for our clients and our mission and primary goal is to help folks get into business for themselves . . . . to live the dream and build something that will employ others and impact many lives.
Burg’s parable focuses on Five Laws of Stratospheric Success and each of them provides an abundance of wisdom that may help you in evaluating the sales strategy that you currently employ.
1. The Law Of Value. What if your true worth was determined by how much more you give in value than you take in payment? How would your financial situation be impacted?
2. The Law Of Compensation. In a true servant spirit, what if the number of people you served effected your income? What could be so bad about giving attention to the needs of others through servant-leadership or servant-salesship
3. The Law Of Influence. The book disposes with the idea that a fifty-fifty is a win-win situation. The only winning proposition is a one-hundred percent. So by placing the interests of others first you will have a greater influence on others in the future.
4. The Law Of Authenticity. Sincerity and good intentions. At The Franchise Sales Solution we believe that prospective franchisees quickly recognize that we are committed to helping them find a business that fits their profile and and personal economics. We are so proud to represent franchisors that feel the same. It is not about the sale . . . but about the right sale.
5. The Law Of Receptivity. Recognizing that you can’t do it on your own is the foundation for our business. We rely on a strong lead referral program, creative marketing, PR professionals and a team of sales folks who know that effective giving is made possible by being open to receiving.
These five Laws may not change your life . . . but it should give you something to think about.